MACROW

Manufacturing · International SEO

Manufacturer builds export visibility across three regions

Demo case study — structure only. Replace narrative and metrics with approved client detail.

Situation

Where they started

Technical buyers in export markets could not find product documentation, and enquiries arrived without specification detail.

Strategy

The decision

Treat documentation as the primary demand asset. Build a market-by-market content architecture with clear specification pages.

Execution

What we did

Restructured the site into product and application hierarchies, localised key pages, and connected enquiries to a qualification workflow.

Technology

What we built

Headless content structure, hreflang architecture, CRM integration with specification capture.

Outcome

What changed

  • Placeholder result — replace with verified figure
  • Placeholder result — replace with verified figure

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