D2C · Performance Marketing
D2C brand rebuilds acquisition around contribution margin
Demo case study — structure only. Replace narrative and metrics with approved client detail.
Situation
Where they started
Spend was growing faster than gross profit. Reporting measured platform ROAS, which hid discounting and shipping cost.
Strategy
The decision
Rebuild the measurement model around contribution margin per order, then rebuild the creative and offer around the products that could carry paid acquisition.
Execution
What we did
Consolidated the account structure, rebuilt creative in themed batches, and rewrote the landing experience for the top three product families.
Technology
What we built
Server-side event tracking, order-level margin reporting, and automated daily reconciliation into a single dashboard.
Outcome
What changed
- Placeholder result — replace with verified figure
- Placeholder result — replace with verified figure
- Placeholder result — replace with verified figure
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